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Indeed the reviews services you mentionned applied for :

a) local businesses : Yelp, Tripadvisor, Google Reviews

b) e-commerce : amazon

c) other ? wikipedia (not sure about the relevance of this one), "none of the above"

My point is that for e-commerce there are a lot more service providers which are forgotten from the list in the article and which should be considered :

a) Google seller rating (different to Google reviews on Google places / google +) and which is the aggregation of reviews than google collect from a third party.

b) or every tiers independently (ex: trustpilot, ekomi, bazaarvoice,... Printed Racerback Top Spring Top by VIDA VIDA Countdown Package Cheap Price New Arrival Sale Online Hot Sale Sale Online B0EeiTlK
)

Indeed the third party which collect reviews for e-commerce websites are really different from the one which collect reviews for local businesses.

That would have been great to have a insight on the impact of this seller rating for e-commerce on people who buy online and not only about local business.

Feel free to contact me if you want to chat about studying this.

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Dan, Great Article. Managing your online presence and understanding reviews is so important now. It is amazing to me how many people are not taking advantages of the opportunities because of this. Thanks for the great data.

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I'm writing an article for a Contractor publication on the power of YELP, may credit you in your findings in this study?

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You have done a great research Dan!

Its very true that reviews are important for the reputation on Google. Thanks for sharing!

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Thank you for this wonderful post,Dan

Many businesses now actively encourage their customers to post a review on their sites or Google Places, or Yelp, whatsoever.Yes, the importance of the online reviews is well known,but how reliable these sources are and how many of the clients really trust them?Even BBB is not trusted anymore,if you check around what their users claim.The question is - who is to be trusted,actually?As Olin Downs mentioned above sometimes you can really spot the "fake reviews", but this is not always possible I'm afraid.Who would you trust as a client ,Dan and how do you choose a new company to buy something from-regardless is it providing goods or services?

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Thank you very much for the article, there are some very interesting facts such as:

Currently theBlues are in Austria on a pre-season tour. As Pickford re-joins his club, it’s going to be vital for the Toffees chances in the coming season that he can sustain his excellent form.

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But of course there is another difficult aspect to this and that is will another club try to prise him away from Everton. Thisquestion is something Blues fans don’t want to face but it’s a possibility.

A World Cup is a great window to raise your profile and Pickford hasdone. There are no rumours yet but I thinkI canspeak for mostToffees’ fans when I say the club simply have to keep him whatever offer might come in.

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He is perhaps the most important current playeron the club’s books. A top quality keeper is worth maybe 12-15 points a season andsuch an improvement in Everton’s results would have put us in the top six .

The importance of a goalkeeper able to make that sort of differencewas neatly underlined by Liverpool’s failure in last season’s Champions League final. Such an improvementin form would also require better defending in front of him.

Given the lack of new signings so farthis is still far from certain although there are more reports today about the Blues moving for two Barcelona defenders .

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If we can put a better defence in front ofPickford and add some additional goal threat up frontthen the Bluesjust might have a chance of a decent, even trophy wining season.

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