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For the longest time, I've been trying to justify how important reviews are. While it's common knowledge that word-of-mouth plays a big role in consumers's decision making, some people (mostly working for SMEs) just don't seem to understand what reviews can do for their business.

Thanks for this!

Slavko Desik
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Reviews have created an industry within itself. At times, coupled with conversion optimization, they can prove a better sales pitch than all sorts of landing pages combined.Affiliate marketers know this, and it is quite the chance for building sustainable and long lasting businesses. I often recommend, though sometimes against what ethics dictate, to rank high for all of the terms you compete for + "review". In my experience, it can boost sales significantly.

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very very true. As most of the user do read reviews and make their decisions on the base of other opinions. Hence, the reason is reviews has become vital for commerece sites.

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Reviews are so relevant not only for SEO, but for user experience in general. People trust crowd sourced reviews in quantity though. When there are just one or two they're less trustworthy, since they could just be a fluke.

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Very true - the more reviews people see the more likely they are to trust in the product and organization.

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Great article, I know this was a little over a year ago. Current studies suggest percentage has even increased to 9 out of every 10!

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Great Information Dan, I usually do not go past the first page when browsing for information. I read a similar study a little while back about reviews. There were saying about 70% so very close study. So I think its important to have your reviews on the main page too. It makes for a better experience for the customer.Now I can show ne of my customers another article about reviews. Maybe this time they won't turn a deaf ear. Hope you do not mide if I use this. Great Article.

Dan Hinckley
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You're right, reviews are very important. According to this article they may even impact Google's ranking algorithm - http://www.seobythesea.com/2010/11/how-google-may-manage-reputations-for-reviewers-and-raters/

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4 months ago

thanks for your information and I appriciate your effort


3 years ago

Thank you for sharing this insightful, practical article on a frequently neglected skill.

As you suggest, summarizing and paraphrasing is a crucial skill in both writing and speaking - yet many remain unaware of its importance. We can't retell an entire movie so we have to summarize the plot and give a compelling movie review in a few sentences (or minutes) in daily conversation. Many language learners find this skill particularly difficult to master!


Kymberly Fergusson

6 years ago from Villingen Schwenningen, Germany

denkmuskel - mindmapping and drawing help a lot of people, and are excellent for science-type subjects. I found I learned best in high school when I summarized my (already summarized) notes - it distilled the information down and made me remember it. I couldn't do that easily in maths, and I forgot it two years after leaving school.

For learning languages I think summarizing/paraphrasing/mindmapping essential!

Michael Schmitz

6 years ago from Berlin

I did a lot of mindmapping when I returned to school (Kolleg, so called 2. Bildungsweg in Germany). Actually I almost exclusively did that and passed my Exams with an A-. Though I do not really think that the technique was the most important key to my success I guess it really helped in getting to the core of things. Ever since then I haven't used it at all and at university I started to take notes and scribble around them. I did boxes, circles, lil drawings anything that made it visually more attractive for me. I must say that I almost never remembered much when I reviewed my notes, neither at that first mentioned school, nor at university when they were older than a month as I would have lost the connection to their meaning. Especially when they were taken during a lecture. But as it turned out, I knew enough of what I needed to know, so I was fine again ;)


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